Jaimie noted that although sustainable technologies are being developed at unprecedented speeds, their large-scale implementation lags behind.
Although the two projects are quite different, the underlying principles of our responses are the same.. Design to Value.is our unifying approach to finding the most efficient route to the optimal solution by analysing and understanding every facet of a problem..
In both projects we took a methodical approach to building a thorough understanding of the process, breaking it down into its component parts, considering these from every angle and configuring them in the optimal way to meet the project’s unique challenges: supplying a new life-saving drug in the shortest time possible, or delivering a best-in-class API plant on time and budget during a pandemic..Both the Parma Attachment Inhibitor and Singapore API Plant were highly complex projects with many stakeholders and technical challenges to overcome.Collaboration and engagement with the client in an open, exploratory way was critical to managing this complexity.. Much contemporary design practice seeks to reduce complexity through specialisation –fragmenting responsibility until nobody has a clear view of the whole.
Our approach was to embrace this complexity, viewing it through the lens of value drivers to find and bridge the gap between the existing and desired state.. As explained in our book.Design to Value.
, “each project is unique, but an ethos and approach prevail.
You focus on what you want the project to do, how it should best function and who it should serve - rather than a specific material outcome.”.Built Environment Matters.
highlights the central role data centres now play in our digital world.They must accommodate the relentless pace of AI-driven innovation, adhere to growing sustainability demands, and adapt to varied site constraints.
Through carefully structured design processes, forward-looking energy strategies, and a willingness to experiment responsibly, Lincoln foresees a future in which data centres become a positive force for both technology and the planet..Listen to the full conversation.I am hopeful as we come to the end of 2024, and there are a number of reasons why I am.